A real-life adventure in the woods
An innovation by Springlab and Klimbos Nederland
Moon Trees was developed by innovation agency Springlab and Klimbos Nederland. Together, they have created a true real-life game for children, teenagers and adults. Springlab is on a mission to get people around the world to exercise. They believe we were built to exercise and that exercise is vital for a healthy and happy life.
We don’t get enough exercise.
Adults should do muscle and bone-strengthening exercises at least twice a week. Children should do so at least three times a week, according to the Health Council. The National Institute for Public Health and Environmental Protection estimates that about 45% of the population meets this guideline. At 55%, the figure is highest for the group of 4 to 11-year-olds and at 28% it is lowest for 12 to 17-year-olds. For the 18-plus group, the figure is 44% (NPO, 2017).
Children hardly play outside anymore
The number of children that play outside every day has fallen drastically in the past five years according to a study by Kantar Public on the instruction of Jantje Beton.
An innovation by Springlab and Klimbos Nederland
Moon Trees was developed by innovation agency Springlab and Klimbos Nederland. Together, they have created a true real-life game for children, teenagers and adults. Springlab is on a mission to get people around the world to exercise. They believe we were built to exercise and that exercise is vital for a healthy and happy life.
We don’t get enough exercise.
Adults should do muscle and bone-strengthening exercises at least twice a week. Children should do so at least three times a week, according to the Health Council. The National Institute for Public Health and Environmental Protection estimates that about 45% of the population meets this guideline. At 55%, the figure is highest for the group of 4 to 11-year-olds and at 28% it is lowest for 12 to 17-year-olds. For the 18-plus group, the figure is 44% (NPO, 2017).
Children hardly play outside anymore
The number of children that play outside every day has fallen drastically in the past five years according to a study by Kantar Public on the instruction of Jantje Beton.